Punctuality Matters: Breaking the Notorious Habit of Filipino Time

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Punctuality Matters: Breaking the Notorious Habit of Filipino Time
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In light of National Time Consciousness Week, observed annually from January 1 to 7, the DOST and experts view the new year as an opportune moment to break free from old habits and emphasize the irreversible nature of time. Thelma Cinco, officer-in-charge of DOST-PAGASA Office of the Deputy Administrator for Research and Development, calls for a shift in perspective, urging Filipinos to embrace the mantra that “Filipino time is always on time.”

While breaking free from the grip of “Filipino time” is undoubtedly challenging, the lessons learned during the COVID-19 pandemic demonstrate the possibility and importance of positive behavioral changes in the long run. As the nation strives for progress, the call for punctuality and honesty echoes as a crucial aspect of fostering a more productive and respectful society.

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